ABOUT US

DUEY is an online and pop-up boutique based in Detroit, specializing in handcrafted satin hair protection products, including bonnets, durags, and shower caps. Our mission is to serve individuals of all ages with textured, natural, or wavy hairstyles who seek high-quality products to maintain their hair’s health and style.

Inspired by our CEO Sydni’s grandmother, at The Duey Dealer, we are dedicated to celebrating natural hair textures through stylish yet functional designs. Our commitment to this cause sets us apart in the marketplace. We recognize the growing demand for hair protection products that prioritize both comfort and functionality, particularly within the Black community. Our quality craftsmanship, unique custom designs, and brand personality are deeply rooted in hair positivity and Black culture, encouraging everyone to unapologetically protect their crowns.

  • As a Black woman-owned company, our mission is to design and create custom clothing and stylish hair protection products that empower individuals to embrace their unique beauty. Our hand-crafted satin and velvet products are designed to prevent hair damage, tangles, and snagging, thereby reducing hair loss—regardless of curl pattern, porosity, or texture. We believe that everyone deserves high-quality, ethically sourced products that not only look good but also feel good and fit well.

  • At The Duey Dealer, we envision being the premier destination for custom clothing design and luxury hair protection products that uplift and celebrate the beauty of natural hair. As a Detroit-based brand, we aspire to inspire a movement that honors self-care, supports those experiencing hair loss, and empowers individuals to protect their crowns with pride.

  • Every DUEY begins with a vision, a pattern, and a sewing machine. Founder Sydni Warner has personally sewn over 2,000 pieces and counting, growing DUEY from a one-woman operation into a community-supported production process.

    As DUEY and The Duey Dealer work toward establishing local, small-batch manufacturing through ISAIC's Design2Manufacture (D2M) Fellowship, we continue to collaborate with talented Detroit sewists and designers to bring our pieces to life.

    As we continue to grow our commitment remains the same: thoughtful design, quality craftsmanship, and supporting Detroit's creative community.

THE DUEY TEAM

SYDNI WARNER

Sydni C. Warner is the CEO and Founder of DUEY, a fashion and lifestyle brand redefining hair protection through design, culture, and self-expression. As the creative force behind the brand, Sydni leads DUEY’s product development, creative direction, storytelling, and overall brand vision.

A graduate of the University of Michigan, Sydni earned her Bachelor of Science in Public Health before continuing her education in Environmental Health Sciences. Her interdisciplinary background has shaped the way she approaches design and entrepreneurship, bringing together creativity, research, sustainability, and a deep understanding of how the environments we live in influence the way we feel, move, and express ourselves.

Through DUEY, Sydni has transformed the traditional durag and bonnet into a platform for creativity and personal style. Her work centers on creating products and experiences that encourage people to protect their crowns while celebrating who they are.

CEO AND FOUNDER

PORSH SHARON

EXECUTIVE OF BRAND OPERATIONS

Porsha Sharon serves as Executive of Brand Operations at DUEY, where she leads the operational and strategic functions that support the brand’s growth, visibility, and customer experience. With a background in public relations, Porsha brings a strong understanding of communications, brand positioning, relationship building, and audience engagement to the DUEY team.

Porsha earned her Bachelor of Science in Public Relations from Florida A&M University (FAMU), where she developed a foundation in strategic communications, media relations, storytelling, and brand management. She is currently pursuing an MBA with a focus on Entrepreneurship and Innovation, further developing her expertise in business strategy, organizational growth, and entrepreneurial leadership.

At DUEY, Porsha works at the intersection of brand and business, helping translate the company’s creative vision into organized, scalable operations. She supports partnerships, communications, activations, customer experience, and the systems needed to move DUEY from a growing creative brand into a sustainable and recognizable company.

ARRIELLÉ SADE MOCK

Arrielle Sadé Mock is a Detroit-based interdisciplinary artist, visual storyteller, and founder of ROGUE’S GALLERY, a creative agency devoted to amplifying underrepresented voices. With a creative philosophy rooted in rebellion, authenticity, and unapologetic self-expression, AR challenges convention through photography, filmmaking, and creative direction.

As Director of Media & Creative Strategy for DUEY and The Duey Dealer, she brings a bold, unconventional perspective to brand storytelling, transforming creative visions into compelling visual narratives. Her work is driven by a commitment to disrupt the ordinary and create fearlessly.

DIRECTOR OF MEDIA & CREATIVE STRATEGY

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